jody middleton - founder of nourish VA

My name is Jody and I love admin.

I was told a while back not to treat my love of admin as a guilty secret so now I shout it from the rooftops!

I am a Virtual Assistant specialising in helping those in the Health and Wellness Industry. However, unlike other Virtual Assistants, I am a Registered Nutritional Therapist myself! I have 10 years experience in the industry having set up my own nutritional therapy business specialising in eating disorders but have decided to go back to my roots and set up a Virtual Assistant business giving me the chance to work within the two industries that I love - administration and wellness.

When I was 19 I joined the energy company EDF Energy as PA to the EA to the CEO. I learned so much in this role and just 4 years later was promoted to the Executive Assistant. Age 23 and being the right hand woman to a very hard working and fairly relentless CEO was exhilarating (if a little tiring!)

I found myself with my own PA and managing the entire Executive PA team which I thrived at.

When I became pregnant with my first child 6 years later, my husband and I knew we wanted to move out of London. We knew we couldn’t both commute once we had children so I took the opportunity to take a break from the corporate world to study something I was passionate about - nutritional therapy.

I studied over 4 years (and 2 babies!) and set up my own practice working from home and at my local GP surgery. A few years in I decided to do extra training to be able to specialise in working with clients with eating disorders. I then furthered that training and began my journey to qualify as a Counsellor.

Like everybody, I found 2020 very difficult running my own business, home schooling my children and dealing with some family health issues. I found myself finding my client work very difficult, draining and exhausting. I felt like life was hard enough and my business was only making it harder. I realised something had to give.

After a lot of thought and soul searching I realised that the thing I found easiest and most fulfilling about running my nutrition business was the admin side. I loved setting everything up and getting systems in place - something not every practitioner enjoys! It took a lot of thought but suddenly I knew what I had to do to be happy. That’s when Nourish VA was born.

About an hour after my decision was made an advert describing my perfect role was sent to me and my first client was signed up within 48 hours. The stars had aligned.

I now live in Kent with my husband, 2 teenagers (🤪), dog, 3 cats, 3 sheep, 3 goats, 10 chickens and a gecko! I love my little small holding and spend my spare time in the garden tending to the veg and the animals.

The Team

I am now in the fortunate position to have too much work for myself alone so I have created a wonderful team of other ex-nutritional therapists or health professionals to support even more clients. I am very proud of the team and can guarantee that their work will be of a very high standard.